Press Releases

48 Award Winning Feature Films across 48 Weeks and lots more.

National Film Movement gets launched in city; to cover 10 cities in the year 2010 in 3 phases

Ahmedabad, 17th March 2010: Finally evenings in Ahmedabad get zestier, Shiladitya Bora, Founder of Ahmedabad International Film festival today announced another imperative move in celluloid world by launching Sunset Boulevard Film Society. Sunset Boulevard is a movement started in Ahmedabad and hopes to reach every small and big town across the country in due course of time. It is a platform for people to come together, explore and enjoy the artistic pleasure of cinema, experienced never before. From Iran to Israel, Ukraine to Uzbekistan, Holland to Hungary, China to Chile and the repertoire of regional marvel of India, Sunset Boulevard would bring the unprecedented experience to its esteemed members every week unlike a film festival, which is commenced once in a year only.

Commencing from April 15, 2010, Sunset Boulevard will showcase 4 award winning feature films (once in a week) and one interaction with a renowned filmmaker every month. The concept shall change the definition of weekend cinema by showing some of the finest films ever made worldwide in the history of cinema at a city multiplex.  The opening film on April 15, 2010 would be Iranian filmmaker Majid Majidi’s most recent and well-acclaimed feature film “The Songs of Sparrow”.  The film was selected as Iran's representative for Best Foreign Language Film in the 81st Academy Awards. A detailed list of the films that are going to be screened is available on the Sunset Boulevard website www.sunsetboulevard.in. Apart from film screenings from time to time Sunset Boulevard will bring filmmakers and cinema experts to speak about the aesthetics of cinema which itself would create a new window towards creating a sense of good cinema.

The membership for the club is in four levels i.e. Classic, Silver, Gold and Platinum. Every member will be issued a SMART CARD. The members of the club have flexibility of use of the card, i.e. the same can be gifted to a friend or used by one. The initiative is taken to take the cine world in our State to another level where there is convergence, involvement, learning, experiencing the world cinema on a common platform.Sunset Boulevard will be initially launched at Ahmedabad, Gandhinagar & Hyderabad simultaneously. Shiladitya has ambitious plans of covering 10 cities in 2010 in 3 phases. In the 2nd phase, it will be launched in Vadodara, Surat & Delhi and in the 3rd phase it will cover Kolkata, Guwahati Chandigarh & Pune. Sunset Boulevard movement is launched under the banner of PrimeMover, Bora’s latest venture focussed on creating, aggregating and disseminating outstanding content across platforms and genres.Speaking at this memorable roll over Shiladitya Bora commented, “Years back, when I was a student at L.D. Engineering, I regularly used to attend the film screenings held at The House of MG and thus my interest in cinema grew up and finally I took up cinema as a career. In a similar manner Sunset Boulevard will be introducing the people at cities starving for quality world class content to the wondrous of world cinema. If some of this exploration leaves a strong enough aftertaste, some classic film scripts will begin appearing on shelves in bookstores, a creative spark somewhere will begin thinking of adapting one of these scripts for stage, cinema houses will begin romancing the idea of organising retrospectives of great filmmakers. From a there-isn’t –much-to-do city, Ahmedabad will become a hub of creativity”.

For further information contact:
Kulveen Narula, Vaishnavi Corporate Communications at +91-989-899-9332