Genesis

The PrimeMover Story
Our journey from a campus start-up to an integrated media and entertainment company

In 2007, gathering numerous reels of hope and self-belief, Shiladitya Bora, a then student of Mudra Institute of Communications Ahmedabad (MICA) plunged into the industry with an idea: FulMarxx. It began as a one-man one-room set up at MICA Entrepreneurship Development Centre (EDC), with a dream to tap the short films market in India. For a long time, the short film format has been ignored and often considered as only to be a stepping stone to feature filmmaking. While there exist numerous filmmakers who indulge in the medium for the love of it, FulMarxx realised that the short film format provided a very different form of storytelling. The FulMarxx Short Fest 2008 did just that, facilitating an audience for short films while at the same time acknowledging and awarding upcoming Indian and global talent in storytelling. The FulMarxx dream went international in the first year itself with an overwhelming 189 entries from 18 countries, setting a trend of its kind in India. With rave reviews and appreciation pouring from all corners of the media FulMarxx got widely acknowledged and lauded. The enthused team drew inspiration from their laurels and aspired to scale greater peaks. Proving to be a colossal success, in little more than a year, FulMarxx Shorts Fest evolved into the International Film Festival Ahmedabad.

In 2009, Shiladitya widened his horizons by launching PrimeMover, a "new model" integrated media and entertainment company focussed on creating, aggregating and disseminating outstanding content across platforms and genres.